March 2, 2014

The Book Marketing Plan - Installment Two

As noted in my previous post, I'm going to share each step of my book marketing plan with my readers. My goal is two-fold: 1) actually write the thing and 2) hopefully help another author. 

Something I just thought of - maybe someone out there has some tips on book marketing that I can add to my plan. If this is you, please email me (you can find my contact info here: Simone Pond). 

I'll recap each step before moving to the next one. 

On my last post I gave myself a deadline of 3/4 to write the first draft of my marketing plan. Since I had some extra time this weekend, I went ahead and wrote the first draft, so now I can start sharing the details with all of you.

My marketing plan is divided into four parts:

1) Goal
2) Strategy
3) Audience
4) Tactics/Actions 

Without further ado, here we go...


1) Describe overall goal and what you hope to accomplish

Launch THE NEW AGENDA on June 8, 2014. Make Amazon’s top 100 Kindle list in my genre by July 2014. Sell 1000+ copies by September 2014. Average monthly sales of 500+ by end of 2014. My ultimate goal is to make it on a bestseller list by the end of 2014. Release the third book by the end of 2014.

Next Step:
- Come up with overall strategy 

Keep writing. It saves lives.