July 8, 2014

How to do a free ebook promotion

As part of my ongoing book marketing, I decided to giveaway both of my ebooks over the holiday weekend. I used Amazon's KDP Select, which is a wonderful tool for authors. The results were phenomenal: 15, 564 people downloaded my books.

While I didn't make a dime, that's a TON of exposure. I landed the #1 and #2 slots in Kindle's Top 100 Free Books in Post-Apocalyptic, Genetic Engineering and Dystopian. Plus I hit #11 and #27 in overall Kindle's Top 100 Free Books.

Some of you may wonder why I would give away my books -- don't I want to make a living as a writer? Um, hell yes I do. These days, most people are figuring out the constantly changing landscape and new trends, which is why I try out new ways to market my books. After this weekend, I think it's safe to say, people love free stuff. Of course, when I saw the number of downloads rising I started panicking (I always find something to panic about). What if this cuts into my sales? What if nobody ever buys my books ever again? What if I end up on a park bench talking to myself?

I reminded myself: Exposure is better than sales. More exposure eventually leads to more sales. My first goal is getting my work in front of multitudes of people. The money will come.

I've been in the advertising biz long enough to know the best advertising is word of mouth. And 15,564 is a lot of mouths. Even if only 10% actually read my books, that's 1,556 mouths. Hopefully some of them are big. Maybe a few of them know people in the film industry. You just never know. The first day I went back to the regular price I sold 75 ebooks. So I think I'll be okay. No park benches just yet.

I must note that nobody would've known about my free days had I not promoted them on facebook, twitter, google+ and goodreads. But THE most helpful tool was posting free ads on websites to spread the word.

Here are some awesome websites to post free ads for your free ebook days:

These pictures are worth 15,564 giveaways!


Keep writing. It saves lives.