I'm down to the last few days prior to the launch of my third book, The Mainframe. I wanted to write a glowing post about how amazing it's been preparing for the launch, but I have to say, it hasn't been pretty -- emotionally speaking. I've been very weird and messy. I'm still eating and showering, most of my friends are still talking to me, and my husband hasn't left me (yet), so that's good.
I've spent the last two months dividing my time between finalizing the production of the book and handling the marketing promotions. At one point I was simultaneously reading four books on book marketing, in addition to ten articles a day. Needless to say, I've done everything in my earthly power to get the word out. Now comes the hardest part: letting go. I have a sticky note on my computer that reads: I am powerless over the outcome. I still find time to debate this point, but I end up reaching the same annoying conclusion -- I am powerless.
My job is to provide my readers with good stories and if I've done my part, they'll do the rest for me. Word of mouth will always be the best form of advertising, and this is something the marketing gurus cannot teach.
Here's why readers make writing so much more fun (I love the outtakes):
Keep writing. It saves lives.